Steve has been part of the green industry his entire life. He owns and operates Nursery Direct, one of the largest horticultural distribution and finance groups in the eastern US. He previously co-owned and managed multiple horticultural distribution centers (HDC’s), growing operations, retail operations, and real estate in Canada and the Northeast as part of a family business. Olympus Partners purchased family operations in 2004.

Meet Dirt, our AI Assistant, the ultimate garden guru designed to revolutionize garden design. Combining cutting-edge technology with deep horticultural expertise, Dirt is your go-to expert for creating stunning garden spaces. Powered by advanced algorithms and comprehensive data analysis, Dirt offers personalized garden planning solutions, recommending the perfect plants for every unique garden space. At gardenUP, Dirt represents our commitment to blending innovative technology with expert knowledge, ensuring every garden project is a resounding success. Get ready to experience a new era of gardening excellence with Dirt at your side!

Gregg brings a wealth of experience to the gardenUP team, having transitioned from a decade-long career as an arborist to leadership positions in operations within the tech industry. With an eye for innovation, Gregg plays a pivotal role in integrating new technology and driving forward-thinking initiatives within the platform. His background in managing teams and overseeing product launches ensures that gardenUP remains at the forefront of the industry, continually evolving to meet the needs of its users.